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If you do what has never been done and you can do it better than anybody else, you have a monopoly - and every business is successful exactly insofar as it is a monopoly. Progress comes from monopoly, not competition. The act of creation is singular, as is the moment of creation, and the result is something fresh and strange. But every time we create something new, we go from 0 to 1. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. If you are copying these guys, you aren't learning from them. And the next Mark Zuckerberg won't create a social network. The next Larry Page or Sergey Brin won’t make a search engine.

The next Bill Gates will not build an operating system. Every moment in business happens only once.
